William Lee Johnson

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I would describe myself as an agnostic designer. That doesn’t mean I don’t believe in a design god. It just means I believe in many design gods. And while at times I pray for divine intervention, my true inspiration comes from the people I work with.

I have always been fascinated by what others do and what makes them tick. I use the word “and” because no one is just one thing. They’re a unique mix that is discovered as you build a relationship. It’s the difference between an acquaintance and a friend, people and culture, work and passion.

My job is to listen, observe, understand, and act. You can only act through sound methodology. That process allows one to create from a unique perspective: someone else’s. And talent completes the picture, making the message clear and memorable.

And that’s why our work does not all look the same. It’s ours AND yours. I believe.

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