A highly-successful series of postcards to introduce high school students to the University.
Each card has a single topic that promotes a unique attribute of the highly-regarded University. The cards feature an often quirky or casual, conversational tone and subject matter and facts that would appeal to the brightest students. Each year the cards are revised with new topics of interest.
A tear-off reply card encourages the recipient to show interest in the topic and begin a dialogue with the University.