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University Village Row Homes

for The Harlem Irving Companies

INDUSTRY
Residential Real Estate Developer

INITIATIVES

Brand and Marketing Campaign

WORK
Logo, Positioning/Copy, Website, Print/Digital Advertising, Marketing Collateral, Stationery Package, E-Blasts, Direct Mail

PJD recently expanded our offering and came together with the firm Riha Design to form our sister company: PJR Design. PJR provides comprehensive design services for residential developments. We offer everything from branding to web and print materials to sales centers, signage and interior design.

When Harlem Irving Companies was planning to bring the final phase of the acclaimed University Village Planned Community to market, they called us in. We needed to design a brand that reflected the legacy of University Village’s brand and marketing campaign, but also create something new and fresh that would appeal to the next wave of buyers. We incorporated the University Village signature “shield,” but developed an integrated program, including: logo, marketing collateral, print and digital advertising, e-blasts, and direct mail that raised awareness, focused on the benefits of new construction, but still highlighted the highly-sought after address.