William Blair & Company
INDUSTRY
Global Investment Banking and Asset Management Firm
INTIATIVES
Customer Communications and Thought Leadership
WORK
Website, Blog, Video Templates, Social Media Templates, Fund Microsites, Interactive Polls, Fund Education/Strategy, Fund Overviews, Fact Sheets, Quarterly Reports, Sales Presentations, Conference Materials
William Blair is dedicated to building enduring relationships with their clients — a philosophy we share.
To achieve this goal, they stay connected and provide value to their clients by regularly sharing information and insight. We produce their mutual fund communications that create a platform to showcase their expertise and make complex information and topics accessible, comprehensible, and useful.
For example, we produce a website, active.williamblair.com, that highlights the people, strategies, approach, and purpose of their investment management group. This includes an award-winning blog site that allows them to share timely, pertinent content and wisdom. We also built a micro-site that visualizes the active management of macro-diversification by using interactive charts that make it easy for clients understand and absorb. We design print communications that define strategies and approaches in a way that is meaningful to the analyst community.
